Monday, April 20, 2015

Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article).

Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it believes phones and tablets dominate. If your website isn't mobile friendly by Tuesday, it will slip further down the search rankings.

This means that if people use Google to search for a small nonprofit that does what yours does, it will be even harder than before for them to find you.
I know I've already written about SEO (search engine optimization) as a fact of life and that most people don't go beyond the first page of results when doing a search.

I sincerely hope you have been paying attention and done the things you can do in order to improve your chances of being on the first page when someone types in keywords that might identify your small nonprofit.

If you have, then it's likely you've got your site ready for mobile and may even have had apps created to help mobile users keep up with your news and make contributions. If you haven't, then you've got a lot of catching up to do.

It's not all gloom and doom, though. If your audience is not already tilted towards mobile, you probably have more time to get ready. Make no mistake, though, in the future, the way most constituents will find you is through mobile.

Suggested reading:

Basic SEO to Help Online Searchers Find Your Nonprofit's Site

The Reality of SEO for Nonprofits

How to Make Your Site Mobile Friendly on a Budget

The Small Business Owner's Guide... - I particularly recommend this article.

Wednesday, April 15, 2015

Your Small Nonprofit's Infographics

image via Flickr

We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too.

Take a look at this set of guidelines from Nonprofit Tech for Good and then go read the entire article, which is excellent. While you're there, take a look around; I'm sure you'll find a lot of other useful information.

Using Online Infographics Successfully

  • Upload the whole infographic as a picture rather than as a PDF to make it more accessible. (I'd recommend a .png over a .jpg because you hope it will be shared and .jpg is a "lossy" format which may degrade with successive copies.)
  • Upload a big version of it on your website so it can be easily read. 
  • Make sure there are share buttons prominent.
  • Crop and size different parts of the infographic to use when talking about it on social media sites, making it more versatile and increasing the number of possible shares.
  • It's an increasingly mobile world, so make sure the page for your infographic is mobile-friendly.
  • Make sure you have a call to action along with the infographic.
  • If you're sharing the infographic by email, send the recipient to the webpage and not a PDF.
The last piece of advice caught my attention - a few years ago, when we couldn't put big graphics on a webpage, it was customary to link to PDFs stored on the server. That isn't necessary anymore and remember that a PDF won't be as instantly shareable as a .jpg or .png, so why send your email readers to something they aren't as likely to share?

If you haven't tried Pinterest, you're missing out. Since we're on the subject of Nonprofit Infographics, check out Beth Kanter's Pinterest page on the subject.