Friday, December 19, 2008
The Party Never Ends
Image by @robynmcintyre
If you're new to social media, you're going to hear a lot from people about "maximizing your return" and using SEO, and lots of other stuff that won't make sense to you for some time. My advice? Ignore it. Ignore all of it for a while. The most important thing about coming to the social media party is to connect with others by building community. Sure, being able to measure your success is important, but without community, you've got nothing to measure. And trying to use a lot of different tools and methodologies you don't yet understand will only make things more
difficult and may even cause some of you to become overwhelmed and throw up your hands and walk away. Those tools and methdologies will still be there when you're ready for them and many new ones will have been invented. When you're more comfortable with social media, you'll be better able to evaluate what will make the most sense for you and your nonprofit.
I saw a great video today that came to me via Twitter and @portentint (Ian Lurie). It was about how electronic text and the changing definitions of electronic form and content have made the internet all about conversation and collaboration. I'm including it here because (even though the content is a little technical) it's a great illustration of one of the reasons why social media has become such a big deal.
Yes, it's important to your mission that your nonprofit should be part of the conversation. But that doesn't mean you should be in the middle of everything all at once or have to try to make sense of dozens of people speaking to you simultaneously in what amounts to a foreign language. Reach out a little and listen a little - gain a little confidence. When you're ready, the party will welcome you.
PS: I won't be back before the 25th, so whatever your celebrations or lack of them, please take care of yourself and I'll talk with you again after Christmas.
Web 2.0 ... The Machine Is Us/ing Us - video powered by Metacafe