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Whaddya Call 'Ems
But lately, I've been thinking about what to call this group of people:
If You Are Looking For An Answer Here, Keep Looking
No, I don't have an answer. It may be that the social networking environment is affecting this as it has affecting marketing, sales, publishing, politics, and many other niches. Everything seems to be spilling over into everything else and the virtual pigeonhole desk where we kept the labels is (has?) become obsolete.
We have, umm, talks (yeah; that's what I'll call them) about genres in writing groups all the time. I'm of the opinion that eventually people will be able to find a book to read by typing in the tags they want: nonfiction, fish, fossil, etc. I'm not sure how this will translate to brick and mortar, but with genres crossing all over the place, there just doesn't seem to be a lot of sense in trying to label a work of writing as just this or that, when it's actually this and that.
Which brings me to an underlying observation that I've made before and probably will again - whatever you come up with to deal with the changing landscape, will eventually have to be changed again to...deal with the changing landscape. There's nothing static here, people. The future has always depended to a certain extent on how flexible you and your nonprofit can be in facing different situations. That will be more true than ever as we move forward.
In the meantime, what do you call your - donors.clients.customers.stakeholders.constituents.community? Tell me by leaving a contribution in the Comments box.
*But then I was never fond of his other word inventions like Squidoo (and Lenses) and Purple Cow (for a great idea).
Pamela Grow is showing a very nice video thank you on her blog. You might want to give this a try!