Wednesday, May 9, 2012

To Mobile or Not To Mobile, Part 3

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We've looked at what's involved with evolving your social communication by making your website either Mobile Friendly or Mobile Optimized in Parts 1 and 2 of this blog post. Now let's see if evolution is imminently required or can be put off for a while.

Smartphone Adoption Rates

Remember that Google/Ipsos report from Part I? Smartphones have penetrated the mobile phone market by nearly half in the U.K. and by 38% in the U.S. And smartphone use is increasing among those 45 and older, though more slowly than for the age group of 25-34, in which 68% own smartphones.

To me, this means that if the key group you address yourself to is over 45, you have some time yet to plan and allocate resources before you should have a mobile optimized site. However, if you're aiming at a younger audience, you should be talking to your board about getting busy budgeting for going mobile, maybe beginning with mobile friendly first, then moving to mobile optimized.

It's Inevitable

Whatever you do, please don't sidestep the issue. If you want to stay connected to your constituents and help them stay connected to you, a mobile optimized site will be needed.

And now, just to throw another monkey wrench into the mix, consider that if your small nonprofit is oriented towards people younger than 25, you may be completely missing the mark by not having a text presence. Kids today text hundreds of times a day and what they feel comfortable talking about may surprise you.

Take a look at this TED talk by Nancy Lublin of and think about the data at the beginning of the talk in terms of your not-for-profit. Knowing this information, can you think of a way to use the mobile phone to better serve your stakeholders?

Related Links:

Google/Ipsos Release Mobile...Statistics
GoMo: Go Mobile by Google
Infographic: Great Trends in Mobile
Internet on the Move: Why Mobile Matters
Mobile Apps for Development
Why We Shouldn't Make Separate Mobile Websites
Why your site should be "Mobile Friendly" or "Mobile Optimized"

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