The King is Dead - or Is He?
It's been said that Web 2.0 is over -that the future is all about cloud computing and mobile. That may be true, but that doesn't mean that social communications is going away. It just means that Silicon Valley and other like places will be less focused on it. And that may mean that now you'll have room to breathe a little while you review your social media tools and processes and settle into something approaching a routine without being distracted by change and more change.
Less Innovation, More Integration
Use the breathing room to integrate your social communications and platforms. And always remember - building an online community means being more interested in the community than you are in tooting your own horn or putting your hand out for a donation.
Along those lines, here are some more posts from this week I found useful to think about.
The Eight Word Mission Statement
In this article by Kevin Starr at the Stanford Social Innovation Review, we learn that the best Mission Statement is short and to the point and why that's necessary.
The NonProfit Facebook Guy
We get two good posts from him - one about taking advantage of Facebook Ads to work some birthday magic for your community, and one about using photo tagging to help with data gathering. You may not be an ichthyologist, but you might be able to think of a way photo tagging could help your mission.
26 Tips for Integrating Social Media Activities
Here, from Debbie Hemley posting at Social Media Examiner is a good list of ways to integrate your social media activities and get your various forms of social communication working together for you. Notice that at least a couple of them refer to mobile. The article is oriented towards business, but don't let recent warnings about not being taken over by the business mindset keep you from mining this list for helpful nuggets for your small nonprofit.
Dark History of Community Thinking
This piece is strictly extra-credit.
When you're dealing with what seems like overwhelming need, do you ever wonder what might be accomplished if your nonprofit tackled the roots of a problem rather than the results? A long time ago, the Rockefeller Foundation and others tried this approach. NPQ describes their efforts in Philanthropy's War on Community, where it went wrong, and how it continues to go wrong.
By The Way
I have donated to several Kickstarter projects in the last couple of months. If you haven't checked out this online fundraising tool, you might want to give it a look. There are other, similar tools for fundraising, but this one, for creative projects, is the model for success.