Wednesday, October 24, 2012

Pheed me, Seymour - with Popcorn?

Seymour & Audrey II from Little Shop of Horrors, 1986
Just when you thought it was safe to get comfortable in the social media pool, here comes another start-up.

Pheed Me

What makes Pheed different from other social networks is that you get all the regular content you can add (pictures, video, audio, etc.), and in addition, you can add voice notes, audio clips, and live broadcasting. This means you can create your own annotated director's cut of videos or have your own digital live talkshow. Pretty cool, yes?

Pheed is getting some press because it offers subscribers an opportunity to better control who sees what and monetize their content more easily, so celebrities are exploring it. If I had to guess, I'd say the model is like when Louis C.K. decided to allow people to buy one of his comedy specials online for the el cheapo price of $5, which included multiple viewings or downloads.

You can choose to put your content behind a paywall with subscriptions or do pay-per-view. Or free, of course. You decide whether or not to charge and what to charge. Whatever you decide to charge, Pheed gets 50% of the gross.

They have an FAQ on their HELP page which explains their thinking:

Mozilla Popcorn

I got the email about Pheed the same day I got an email about Mozilla Popcorn and I found it interesting because they both provide ways to provide more interactive richness into your content. Popcorn consists of three different pieces:

  • Popcorn.js - a javascript framework for developers using HTML5
  • Learn Popcorn - a community of people using Popcorn authoring for innovation in web-based storytelling
  • Popcorn Maker - the interactive authoring program for non-coders
I'm assuming most of you will be interested in the latter or maybe Learn Popcorn, if you're interested in documentaries, videos, and filmmaking. Popcorn Maker doesn't launch until next month and the try-it-out stuff on the main page is a little confusing to navigate, so a full rundown on it will have to wait.

In the meantime, you can check out what they've currently got to say at

It's hard to say that either Pheed or Popcorn will be a game changer. What's certain is that the tech world is continuing to evolve with Apple mini-sizing their iPad and Google adding new tech to their mix-and-match products. I'd say the focus remains on mobile, but the menu for delivering content will have more choices on it.

Things continue to be interesting.

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