Wednesday, January 16, 2013

SEO and PR - Working Together For You

This is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up? Because most people don't look farther than the first page of search results. Normally, this wouldn't matter to much to a small nonprofit, but Google (and now Facebook) are working on more social versions of search, which means that search results are now more personalized - to interests, location, network, etc. And why wouldn't you want your small nonprofit to show up early in search results for groups doing the type of work you do, where you do it?

Shift Communication's Christopher Penn explains: SE


Also, if you haven't heard, Facebook has a new type of FB search in beta. It's called 'GraphSearch'.

Finally, the Nonprofit Quarterly is inviting you to join their new Google+ community, "Nonprofit News and Trends."

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