Wednesday, February 27, 2013

Is Your Small Nonprofit Ripe on the Vine?

A couple of weeks ago, Twitter announced a new video-sharing tool called 'Vine'. You download the app to your iPad, iPhone, or iPod Touch (only mobile iOS devices are supported right now), then shoot up to six seconds of video. Once created, you can choose to share the video - which will continuously loop - on Vine, Twitter, or Facebook.

What does six seconds* of video look like? 

Get some ideas at Vinepeek, which continuously shows new Vine videos in real-time. MakeUseOf also has a few more sites you can look at: 5 Unofficial Ways to Watch Twitter Vine Videos.

To download the app, visit the iTunes store: Vine App

To learn how to use it, check out Mashable's article: How to Use Twitter's Vine to Create and Share Videos

Related Stories

Why Your Vine Video Falls Flat - Social Media Today
Five Ways Brands Can Use Twitter's Vine App - AdAge|Digital

*c|net says the videos are actually 6.5 seconds long, so knock yourself out with the extra half second, LOL.

To learn how to embed your Video on your website, take a look at, where I got this looped video of catnip-besotted cats.

Wednesday, February 20, 2013

Longer & Mobile Reach

You probably have some great pieces that were developed for print or the web and you'd like to get more use out of them. Likely the proofs for them and maybe even the finished works were delivered in a PDF format. Here's a free tool that lets you convert those PDFs into formats that will work on Kindles.

Wednesday, February 13, 2013

More Metrics - KPIs

graph charts

What is a KPI - Key Performance Indicator? Basically it's a metric and like all metrics, is as useful as you make it. What do you want to measure and where do you get the measurements? For a small nonprofit, business terms can be more confusing than enlightening. Here's a video I found on YouTube that seeks to explain things:

Wednesday, February 6, 2013

We're All Data Now

data tunnel
Image via InkHouse PR & Social Content

'Big Data' is the buzzword this year - as if your small nonprofit agency doesn't know data is important. But here are a couple of articles related to this subject that I think are worth reading (and there's a third, if you count where this week's image came from).

Why You Need to Care About Data by Jonathan Gardner

This article looks at data in terms of what is being collected and why we should be paying attention

By the way, the above article is published via Medium, an online publishing venue that seeks to put out quality over quantity. It's headed by Ev Williams, who was one of the three who put together Blogger, now owned by Google. It could be the place for those more penetrating essays that don't quite fit on your nonprofit blog.

The second article looks at data less in terms of what and more at how it can be used to find patterns and challenge our assumptions.

The Philosophy of Data by David Brooks at the New York Times.

Game-ify Your Info

Finally, here's another tool you might find useful if you're considering using game tech to entertain and educate. eQuizShow provides you with templates and other tools for using your information to create a gameshow style quiz. Marketing, fundraising, or other types of outreach may benefit from making learning more fun. Check eQuizShow out here.