Here's the second of three guest posts on the subject of storytelling for your nonprofit through videos.
Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
An oldy but a goody - the storytelling arc is a proven staple to video marketing. When it comes to non-profits, it’s an impossibly effective medium for really conveying the message of your cause. Create a successful story that people can believe in and people will feel compelled to try and help. Here are some of the best examples of non-profit video storytelling… 1. TYO - Islam A particularly moving story courtesy of Tomorrow's Youth Organization (TYO), an American nonprofit who work with children in the Middle East, enabling young people to realise their potential. This video focuses on the story of Islam. Islam is 8. He is from Askar Refugee Camp, one of the most populated camps in the West Bank. The political situation in this area has lead to a need in early childhood development. It’s a hauntingly real exploration of the situations children of the middle east are dealing with. 2. Rock Out For Equality - What Kind of Planet are we Living on? LA based charity Rock for Equality is a national event to demand equal Social Security benefits for all LGBT Americans. As part of their 2010 event, they released this video in an attempt to raise awareness of the discrimination facing homosexual citizens. We are introduced to Rita the alien, who - following the death of her partner - applies for Social Security benefits. Just as it looks like she's going to get help, Rita is denied after telling the administrator her partner was a woman. This is a regrettably accurate situation for many Americans and the use of an alien parody shines a light on the very real obstacles in LGBT equality. 3. The Children’s Hospital Foundation - Thank You for Supporting Kids Like Me Warning - this one’s a bit of a tearjerker! Those savvy video campaigners at The Children’s Hospital Foundation have gone all out to tug at every heartstring going in this video which documents the experiences of donors and child patients. It’s a well-produced video that appeal to supporters of the organization who want to do more than just hand money over - they want to see the kids they are helping. 4. Invisible People - Telling the Stories of the Homeless Video bloggers Invisible People have a collection of videos whereby real people are filmed telling their own very real stories - unedited, uncensored, and raw. Their mission: “to make the invisible visible.” They start at ground zero to teach about a problem, to build awareness, and win your empathy, so ordinary people who may have once turned away will see homelessness in a whole new light.