Wednesday, January 29, 2014

Six Good Nonprofit Infographics and What Makes Them Good

This week's examples of good nonprofit infographics was put togther by Madeleine Hammond. Madeleine is a marketing executive at Skeleton Productions - one of the UK's leading video production companies.

Robyn here. So what makes a good infographic? Lots of things, but in a general way, the most important - especially for a small nonprofit with limited budget - are simplicity and story flow. If you make the data easy to understand and everything in it leads the reader's eye through to the logical conclusion, then you've probably got a winner. Here are six infographics Maddie chose:


Ah, Movember. The month where men are sponsored to don furry facial friends in order to raise money and awareness for prostate cancer.Year on year, this simple yet innovative idea generates incredible coverage, a ton of money and an array of impressive moustaches. Given the’pleasing’ nature of ‘tasches, an infographic seemed the most natural way of communicating the data. Capitalising on the eccentricity the charity is beloved for, the Movember Infographic manages to be both amusing and informative.

Amnesty International

To mark their 50th anniversary, Amnesty International released a series of infographics charting their growth and significant moments in human rights history during this period.
The collection, designed by AI’s Jennifer Bradshaw, aims to explain some of the issues Amnesty International is most passionate about, from maternal health to the abolition of the death penalty. This visual depiction of Amnesty’s fight really helps bring the cause back to a real, touching level.

Charity Water

Back in September 2010, Charity Water released this infographic as part of their ‘Your Birthday can Change the World’ campaign. In 2006, the charity had the idea to ask friends to give up their birthdays and ask for donations instead of gifts, the intention being that all the money raised would go into providing clean water supplies for developing countries, and you - instead of the latest iPod or a new pair of shoes - would get a warm, fuzzy feeling knowing you really had made a difference. 

Each year their campaign grows, and this infographic is a brilliant way of demonstrating how one selfless act can make a huge difference.

Back in 2012, children’s charity Barnardos released this infographic to explain the Children’s Referendum, which was passed in Ireland on November 10th. The purpose of the referendum was to  show how much Ireland values children by strengthening the protections for them in the heart of Irish law. The infographic was an attempt to break down the referendum, to show how it would help children across the country.


Sometimes, a simple approach is the best one. Particularly when you are dealing with a topic as sensitive as suicide. For C.A.L.M - The Campaign Against Living Miserably - the figures were powerful enough to garner attention, the design merely emphasized it. 

Here they discuss the shocking suicide statistics, the combination of font style, layout and yellow & black contrast making this a visual statement that demands attention.

Water Aid

In preparation for the 2012 World Leaders meeting, UK-based charity Water Aid turned to infographics as a means of explaining how water works. In a clever and visually stimulating design that is relevant to their cause, the need-to-know facts are linked stated in bold text that is linked by water pipes.

It’s an attention-grabbing design that communicates the message in an easy-to-digest manner. 

Robyn again - The biggest takeaway here is that the data must be easily-digestible; something that design should support, not overwhelm. If the placement doesn't further understanding the information, then it's not helping.

Do you have examples of great infographics or questions about how to make yours better? Share in the comments.
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