Wednesday, February 12, 2014

A View From a Different Window - Curating Content

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Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different:
"Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.  The work  involves  sifting, sorting, arranging, and publishing information.  A content curator cherry picks the best content that is important and relevant to share with their community." - Beth Kanter
 For me, curation is more about finding context within the information, providing a different perspective. For example, I often reference articles written on subjects other than social media, with an eye to how the information could be used in a different way by a small nonprofit. Last week's post on how keeping specific things in mind when communicating is an example. It was written from the perspective of a Human Resources professional, but had some good things to teach a small nonprofit about using social media for engagement.

This is something your small nonprofit could do when providing content to your community. Not every post or tweet or status update has to deal directly with you or your mission. It can be about anything at all, as long as it can relate back to the ideals and goals of your small nonprofit. What if you re-pinned this great illustration from Matt Rockefeller with the comment "We know the feeling!"?

Illustration by Matt Rockefeller

Give your community a break from the here's-what-we're-doing-in-our-neighborhood posts and give them a view from a different window. Seeing the vista from another perspective could turn out to be just what is needed to regain vitality in your social media accounts. Like a breath of fresh air.
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