|ask you (Photo credit: Victor Bezrukov)|
Remember, too, that every communication from your organization shouldn’t be an “ask.” You’ve heard it before: your donors aren’t ATM machines.Very true. But though your donors may not be ATM machines, I still think you should ask - just not always for money.
Other Things to Ask For Besides Money
- Time (volunteering for the NGO)
- Expertise (lending experience in a field the NGO has no staffer for)
- Sharing (spreading the word via social media)
- Information (completing questionnaires or polls and surveys)
- Endorsement (signing a petition, writing a letter or email, or making a phone call)
|Via Woody's World on Flickr|
And even if you do not ask directly for any of the above or for money, your communication must always have the essence of an ask within it; the content should be such that the reader can't help but react. When you tweet a link, the 120 characters you use to preface that link is your ask. When you pin a picture on Pinterest, the board name on which you place that picture and the description that accompanies its posting are your ask.
Ask Yourself First
|Via Gary Thompson on Flickr|
I'm not talking about definite asks - a short email with URGENT to ask for last-minute contributions should be very up-front about what you are asking for. Instead, I'm talking about those interactions you have with your community that are about your mission, that share information, that are touchstones to keep your small nonprofit visible and alive in their minds. Like the birthday card you send a distant friend, they are ways of saying you are thinking about them and, in an unstated way, ask them to remember you as well.
Always ask. Even when you don't.