Wednesday, September 3, 2014

Where Your Content Marketing Went Wrong

This slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look:

Why Content Marketing Fails from Rand Fishkin

Update on Adventures in Customer Service

You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails from one of their founders, Anton Herasymenko. Here's the first part regarding their customer service:
Dear Robyn,
I would like to apologize for the incident you experienced with our support department. We are a young startup company based in Moscow and we don't currently have native English speakers on our team. We are in fact putting together a customer support team right now and will take all the necessary steps to improve on our communication skills.This kind of illustrates a problem with startups where they concentrate on the product (as engineers will) and totally miss the human interaction part.
Anton did address my question, which was "If I already have a web presence in the form of a website and several social media accounts, why would I want to add Readymag to the mix?" Here's his answer.
Let me answer your initial question — you're right, at the moment there is a variety of different platforms for self-expression and ours is one of them. It's not always enough to express your thoughts and experiences within 140 characters or using square photos. We see R/m as the perfect tool for creating big periodical stories as well as online magazines. One of our primary goals is to rethink online publishing tools and interfaces, to simplify them, giving a greater number of independent publishers a possibility for creating their stories. In fact, we are seeing a lot of different content that our publishers create with R/m — from presentation to digital catalogs, posters etc. For a lot of people blogging or publishing of small online magazines is a hobby. And in the future we also want to give these people an opportunity to monetize their content through advertising, or by selling their mags — so they could make a living by doing what they love.
R/m not only works as an independent tool, it can also serve as an addition to any social media platform. You can turn any idea into something special by supporting it with a beautiful presentation, a microsite or a series of rich media publications, using a variety of free templates we provide and embed the story to your website, blog or social media page. There is no need to hire an art department or know how to code. Using R/m for these purposes saves time and resources. And as for the limited budget — the Publisher subscription plan is optimal for small nonprofit organizations, it includes everything to accomplish these tasks and more.
I hope I answered you question and feel free to put my answers in a follow-up on your blog.
If Anton's reasons for using Readymag sound good to you and you try it, let me know what you think.