Looking for a new way to reach out to your community? Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Why?
- Explainer videos make a subject quickly understandable
- Video learning is often easier for viewers as well as entertaining
- Explainer videos are less expensive to produce than other videos
- Explainer videos have a long shelf life, if not tied to current events
- Explainer videos travel well across social media platforms
How Would Your Small NGO Use An Explainer Video?
An explainer video can be the perfect vehicle for laying out why your NGO approaches a problem with a specific strategy or can help you get across the complicated reasons why your mission is essential to the community or just how a program works.
Once you have the explainer video you can use it to educate grantors, board members, volunteers, and new staffers. It can be showcased at events, be sent to help provide background on your NGO, used at conferences and become part of a video library of your community work.
How To Make Your Own Explainer Video
There are a number of good articles available that explain what you'll need and how to put it all together. Here are some that I found with a quick Google search:
- The Five Best Explainer Videos and How to Make Your Own
- How To: DIY Startup Explainer Video for Under $300 (that still looks pro)
- How To Write A Killer Explainer Video Script
- How to Create An Explainer Video for $5
Is There More Inexpensive Help I Can Get?
There are a number of online companies offering tools to help you put together your explainer video. Here are a few I found:
Video is an excellent way to get a point across. Entertaining, informative, it could be one of the best tools in your small nonprofit's tool box.
Got your own explainer video story? Tell us about it in the comments.
Other interesting articles this week: