Monday, April 20, 2015

It's Mobile Friendly, Ready or Not

Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article).

Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it believes phones and tablets dominate. If your website isn't mobile friendly by Tuesday, it will slip further down the search rankings.

This means that if people use Google to search for a small nonprofit that does what yours does, it will be even harder than before for them to find you.
I know I've already written about SEO (search engine optimization) as a fact of life and that most people don't go beyond the first page of results when doing a search.

I sincerely hope you have been paying attention and done the things you can do in order to improve your chances of being on the first page when someone types in keywords that might identify your small nonprofit.

If you have, then it's likely you've got your site ready for mobile and may even have had apps created to help mobile users keep up with your news and make contributions. If you haven't, then you've got a lot of catching up to do.

It's not all gloom and doom, though. If your audience is not already tilted towards mobile, you probably have more time to get ready. Make no mistake, though, in the future, the way most constituents will find you is through mobile.

Suggested reading:

Basic SEO to Help Online Searchers Find Your Nonprofit's Site

The Reality of SEO for Nonprofits

How to Make Your Site Mobile Friendly on a Budget

The Small Business Owner's Guide... - I particularly recommend this article.

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