Wednesday, April 15, 2015

Your Small Nonprofit's Infographics

image via Flickr

We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too.

Take a look at this set of guidelines from Nonprofit Tech for Good and then go read the entire article, which is excellent. While you're there, take a look around; I'm sure you'll find a lot of other useful information.

Using Online Infographics Successfully

  • Upload the whole infographic as a picture rather than as a PDF to make it more accessible. (I'd recommend a .png over a .jpg because you hope it will be shared and .jpg is a "lossy" format which may degrade with successive copies.)
  • Upload a big version of it on your website so it can be easily read. 
  • Make sure there are share buttons prominent.
  • Crop and size different parts of the infographic to use when talking about it on social media sites, making it more versatile and increasing the number of possible shares.
  • It's an increasingly mobile world, so make sure the page for your infographic is mobile-friendly.
  • Make sure you have a call to action along with the infographic.
  • If you're sharing the infographic by email, send the recipient to the webpage and not a PDF.
The last piece of advice caught my attention - a few years ago, when we couldn't put big graphics on a webpage, it was customary to link to PDFs stored on the server. That isn't necessary anymore and remember that a PDF won't be as instantly shareable as a .jpg or .png, so why send your email readers to something they aren't as likely to share?

If you haven't tried Pinterest, you're missing out. Since we're on the subject of Nonprofit Infographics, check out Beth Kanter's Pinterest page on the subject.

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