Wednesday, May 6, 2015

On a Mission to Measure

Late last week I ran across these articles and wanted to share them with you.

Via Wikipedia Commons

Measuring Your Mission

Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks us "How Do You Know if Your Work is Working?"

Are opens and click-throughs the true measure of an email's reach? Are we really engaging with the people we most want to engage with? How can we tell?

She talks about a new report from The Citizen Engagement Laboratory Fund which used surveys, conversations and metrics testing to move beyond vanity metrics to those that can show your small nonprofit where you are really growing and in what direction.

Read the article here.

What's a You-Tube Card?

I didn't know the answer to this question, so when I saw an article from Social Media Examiner about why I should use them, I read it. Turns out, You Tube cards are a great way to deepen your engagement with your audience. Not hard to use, and Social Media Examiner gives you great ideas for how to incorporate them into your NGO's YouTube video channel.

Read the article here.

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