Since I'm old, I remember the days when school report projects involved trips to the library and waiting and waiting for the volume of the Encyclopedia Britannica I needed to be freed up.
In these internet days, knowledge is just a Google search away, but a lot of people prefer to look up their subject on Wikipedia. Not that it doesn't have its problems: there have been instances where unscrupulous folk have edited entries for their own gain and you have to be careful to look for supporting data and information on any subject, because, you know, some things in the entry might be wrong.
That said, Wikipedia is still a great resource, particularly for people short on time and resources. It can even help your small nonprofit with outreach. How? you ask. Well, let this article on Just Giving tell you.
Three Ways Charities Can Make the Most of Wikipedia
Just Giving provides three ideas. One of them is applying to Wikipedia Foundation for a grant. I'm not going to address that because only you know if your small NGO meets their criteria and should apply. But if you qualify and haven't applied, you might want to reconsider.
To reach more people, they also recommend:
- Editing an article on your NGO. And I'll add, if there isn't one, you should add one. Besides being available to others who might be referred to it via another article, it's also a good resource for you to be able to point to when you need an easy to access description of the work you do.
- Edit articles related to your mission. For example, if you serve disabled children, you might want to look up related articles on Wikipedia to see if there are points of information or studies you can add to educate others.
Finally, they advise donating images and videos to Wikipedia Commons. This is a great idea. The images you upload will be available not only for the articles they help to illustrate, but also to the entire internet. With attribution, you can extend your reach on blogs and other writings. Naturally, you don't want to flood Wikipedia Commons with your images - spamming for a good cause is still spamming.
Read the entire article here, which also gives great pointers on avoiding being a spammer as well as appropriately posting images and citing sources. And Wikipedia tells you how to become a Wikipedia editor.